Krea's new AI-solution helps lenders generate more deals and decrease processing costs
Skriven av: Carsten Leth
Senaste uppdatering: 17 december 2025
Many lenders face challenges in efficiently processing inquiries from small businesses. Processing costs are high since lenders have limited insight into which terms entrepreneurs are willing to accept. Therefore, lenders spend the majority of their time on inquiries that do not convert into revenue. Krea is now expanding its offering with a new AI-service that helps lenders acquire more customers at lower processing costs. Through Krea's "Bid Attractiveness Score", lenders receive real-time feedback on how likely customers are to accept their offers, enabling them to spend time on the most relevant customers.
Through Krea's digital financing service, small and medium-sized enterprises can access multiple lenders. Small businesses often feel that their bank does not provide sufficient service - 7 out of 10 companies in Sweden experience difficulties accessing financing for investments. One explanation for this is that processing costs are high for smaller businesses. Krea is now expanding its offering with a new AI-service that helps lenders reach more customers at lower processing costs.
We have seen that many of the lenders we work with present offers to customers without having insight into what constitutes a good offer for the given customer. Historically, this has led many lenders to have a low conversion rate on the offers they present, around 5 percent. By providing an indication at an early stage of how likely a customer is to accept an offer, we enable lenders to tailor their proposal to what fits that particular business.
Carsten Leth, Chief Commercial Officer at Krea
Krea's AI-solution assigns a score to each loan proposal submitted by a lender. This score indicates the probability that a specific customer is to convert based on that proposal. Moreover, the AI-solution provides recommendations on how lenders can improve their proposals to make them more attractive to the entrepreneur.
Through receiving this information in real time, sales teams and case managers can allocate their time more effectively. This enables them to close more deals while also streamlining the sales process.
We believe we play an important role in both making it easier for entrepreneurs to access financing and helping lenders become more digital while reducing processing costs. This is an additional step toward creating an efficient matching service for both lenders and customers.
Carsten Leth, Chief Commercial Officer at Krea
The service is based on machine learning and takes into account more than 50 000 loan offers made through Krea since its launch in December 2018. Lenders receive immediate feedback within the system on the score of their offer, enabling them to adjust and iterate their bids in real time. The algorithm is built upon 350 parameters, including historical loan proposals, the company's financial data, credit history, collateral added by the customer, information about the company's principals, and other external data.
The AI-solution will be available to lenders as a subscription and is optimized for customers with up to 25 million SEK in annual revenue.