Kredita appoints a Country manager for Finland: "I want to help entrepreneurs"
Skriven av: Carsten Leth
Senaste uppdatering: 18 december 2025
Krea launched in Finland in the autumn of 2022 under the name Kredita. The company is now pleased to announce the recruitment of entrepreneur Anu Petäjä as Country Manager for Finland: "I want to help entrepreneurs turn their ideas into reality".
Kredita's platform was launched in Finland in October 2022. To unlock Kredita's full potential in the Finnish market, Anu Petäjä has been recruited as Country Manager for Finland, starting on March 1. Some of Anu's main responsibilities will be to scale the commercial operations, establish new partnerships, and build the organization in Finland.
Small businesses with fewer than 50 employees make up more than 40 percent of the Finnish workforce, yet they are often overlooked by both political decision-makers and major banks. It is difficult for small businesses to obtain financing even when their ideas are strong.
I want to help entrepreneurs turn their ideas into reality. Most entrepreneurs are excellent at their core business, but they have no experience or training in financing. We are happy to advise them on different financing solutions and help them secure capital on the best possible terms.
Anu Petäjä, CEO Kredita OY
Anu Petäjä brings extensive experience and expertise in both company building and commercial strategy. She comes from a family of entrepreneurs and previously co-founded the digital yoga company Yogaia.com together with her husband.
Her professional career began at McKinsey & Company as a consultant. She subsequently held various commercial and leadership roles at, among others, SEK, TBWA, Hoplop, and Lempi. Most recently, Anu served as Chief Marketing Officer at Auntie, a B2B mental health platform.
I am very pleased to have recruited Anu Petäjä as Country Manager for Finland. Her extensive experience and broad expertise in company building and brand strategy are a great asset to the team. Combined with her leadership experience, this will be invaluable in Kredita's growth journey toward becoming the market leader in Finland.
Fredrik Lundahl, Founder and CEO of Krea.
